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IBPS & SBI SPECIALIST OFFICER MARKETING MCQ STUDY MATERIAL

1.Which among the following is increased by Marketing Research?
a)Nominal Cost
b)Profits
c)Marginal Cost
d)Revenue
Ans:- b) Profits
2.A Lead in marketing means ?
a) Point of Sales
b) Market Leader
c) Prospective Buyer
d) A company available for sale
Ans:- c) Prospective Buyer
3.The term marketing refers to?
a) New product concepts and improvements
b) Advertising and promotion activities
c) A philosophy that stresses customer value and satisfaction
d) Planning sales campaign
Ans:- c) A philosophy that stresses customer value and satisfaction
4.SME Means____?
a) Small and medium enterprises
b) Small scale marketing entities
c) Small and medium establishments
d) Small scale marketing establishments
Ans:- a) Small and medium enterprises
5.In marketing term Attitude can best be defined as a –
a) Rude behaviour of Salesperson
b) Rude behaviour of consumer
c) Mental state of consumer
d) Ego of the marketing executive
Ans:- c) Mental state of consumer
6.A name, term, sign, symbol or design or a combination of these tha…